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What is our mission?

As a Co-Op we have a mission to be a community owned, cooperative grocery store, accessible to all and dedicated to enhancing the local economy and our overall well being.

We want to help this community thrive and become all that it can with the help of those already in and around the community, everyone can play a part in the co-op!

We also have a plan that consists of a set of goals to help live through this mission:

Improve people’s health:

A. By offering nutritious, healthy and tasty food at fair prices.

B. By providing education on healthy food choices and sound agricultural and food systems.

C. By providing high quality food from high quality sources, including local, organic, and specialty products.

D. By supporting agricultural practices that produce food for the optimal health of consumers.

Operate an economically sustainable business, that feeds and grows community:

A. By fiscally responsible management of member and investor resources.

B. By superior customer service, that goes well beyond expectations and encourages community.

Cultivate local and regional agricultural and food production:

A. By featuring products from local and regional businesses.

B. By encouraging the development of local agricultural, food and other businesses in the community.

Contribute to the revitalization and growth of Manitowoc County:

A. By increasing accessibility of high quiality food, at fair prices.

B. By creating good jobs that pay fair wages and provide quality benefits.

C. By adding a high quality business that attracts other enterprises and consumers to Manitowoc County.

Sustain natural resources and the environment:

A. By featuring products produced and distributed using sustainable, environmentally sound practices.

B. By featuring products that support the responsible treatment of living things impacted by the food chain.

Nurture community engagement and regional food security:

A. By following the core principles of cooperative management and democratic decision-making, including the

principles of inclusive excellence, fairness, transparency, and shared responsibility.

B. By featuring products to meet the diverse community food needs and preferences.

C. By creating a community hub, by creating opportunities for vibrant community engagement through social

networking, civic pride, and partnerships among individuals, organizations, governments, and businesses.

By setting these goals we can assure that our mission will be heard and seen in the community.

If you would like to become a member and support this mission and these goals, click "Join Here" below.

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